Resident Perception Survey of Tourism in Vernon

fall orchard view of Vernon, BC

Help shape the future of tourism in Greater Vernon

October 31, 2025 update: Thank you to everyone who provided their feedback. Later this fall, we will be reviewing feedback and sharing what we heard with the community.

Tourism Vernon has partnered with Destination British Columbia to utilize their research framework to help measure how residents perceive the tourism industry in Greater Vernon. As part of Tourism Vernon’s Five-Year Strategic Plan, we're reaching out to residents to share their thoughts on how tourism impacts our community.

Your feedback is essential to one of our key goals: increasing community support for tourism and will help us better understand your awareness, perceptions, and experiences with tourism in the Greater Vernon area.

How to get involved

  • Complete the survey by October 30
  • Enter your email address at the end of the survey for the chance to win a Tourism Vernon Glo-box.
  • Subscribe for project updates to stay informed.

Later this fall, results of what we heard will be shared with the community.

Help shape the future of tourism in Greater Vernon

October 31, 2025 update: Thank you to everyone who provided their feedback. Later this fall, we will be reviewing feedback and sharing what we heard with the community.

Tourism Vernon has partnered with Destination British Columbia to utilize their research framework to help measure how residents perceive the tourism industry in Greater Vernon. As part of Tourism Vernon’s Five-Year Strategic Plan, we're reaching out to residents to share their thoughts on how tourism impacts our community.

Your feedback is essential to one of our key goals: increasing community support for tourism and will help us better understand your awareness, perceptions, and experiences with tourism in the Greater Vernon area.

How to get involved

  • Complete the survey by October 30
  • Enter your email address at the end of the survey for the chance to win a Tourism Vernon Glo-box.
  • Subscribe for project updates to stay informed.

Later this fall, results of what we heard will be shared with the community.

Ask a question

Do you have a question about tourism in Greater Vernon? Ask us below and we will get back to you in 7 business days.

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  • What steps are taken to address vernons first impressions tourism sees when coming from Kelowna? We've just relocated and heard numerous people comment on the Towns rough appearance from it's first impression. Run down and homeless are what I've been told which saddens me knowing this city has more to offer but I do feel embarrassed what people have to drive past when visiting.

    Ryley asked about 1 month ago

    Thank for your comment. We recognize that highway corridors serve as gateways in to the City and that the appearance is important. Highways are under the jurisdiction of the Ministry of Transportation and Transit. While the City cannot make changes on its own, staff work in partnership with the Province to identify, suggest, and support improvements that support shared goals. City staff will share your comment with the Ministry, just note that their employees are returning to work after the BCGEU strike so our communications may be delayed.

  • right hand side of survey (negative options) was mostly cut off

    greg548 asked about 1 month ago

    Hi there, you have to scroll to the right using the scroll bar below to access all the options.

  • Does the City of Vernon actively support Eco-tourism?

    DavidJLilly asked about 2 months ago

    Yes, the City of Vernon Climate Action team is offering some great programs to tourism related businesses with GreenStep and TOTA Biosphere to offer green business coaching. You can learn more at https://www.vernon.ca/business/sustainable-business-initiatives

Page last updated: 31 Oct 2025, 12:18 PM