Resident Perception Survey of Tourism in Vernon

fall orchard view of Vernon, BC

Help shape the future of tourism in Greater Vernon

Thank you to everyone who participated in the Resident Perceptions of Tourism Survey. The results show that most residents recognize and appreciate the economic, cultural, and social benefits tourism brings to Greater Vernon. Participants also highlighted several opportunities to further strengthen how tourism supports the community.

Read the full report to learn more.

About the survey

Tourism Vernon partnered with Destination British Columbia to use their research framework to assess how residents perceive the tourism industry in Greater Vernon. As part of Tourism Vernon’s Five-Year Strategic Plan, this survey helps us understand how tourism impacts residents’ lives and where we can improve.

Your feedback directly supports one of our key goals: increasing community support for tourism. The insights collected help us better understand residents’ awareness, perceptions, and experiences with tourism across the region.

Stay informed by subscribing for project updates.

Help shape the future of tourism in Greater Vernon

Thank you to everyone who participated in the Resident Perceptions of Tourism Survey. The results show that most residents recognize and appreciate the economic, cultural, and social benefits tourism brings to Greater Vernon. Participants also highlighted several opportunities to further strengthen how tourism supports the community.

Read the full report to learn more.

About the survey

Tourism Vernon partnered with Destination British Columbia to use their research framework to assess how residents perceive the tourism industry in Greater Vernon. As part of Tourism Vernon’s Five-Year Strategic Plan, this survey helps us understand how tourism impacts residents’ lives and where we can improve.

Your feedback directly supports one of our key goals: increasing community support for tourism. The insights collected help us better understand residents’ awareness, perceptions, and experiences with tourism across the region.

Stay informed by subscribing for project updates.

Ask a question

Do you have a question about tourism in Greater Vernon? Ask us below and we will get back to you in 7 business days.

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  • What steps are taken to address vernons first impressions tourism sees when coming from Kelowna? We've just relocated and heard numerous people comment on the Towns rough appearance from it's first impression. Run down and homeless are what I've been told which saddens me knowing this city has more to offer but I do feel embarrassed what people have to drive past when visiting.

    Ryley asked 3 months ago

    Thank for your comment. We recognize that highway corridors serve as gateways in to the City and that the appearance is important. Highways are under the jurisdiction of the Ministry of Transportation and Transit. While the City cannot make changes on its own, staff work in partnership with the Province to identify, suggest, and support improvements that support shared goals. City staff will share your comment with the Ministry, just note that their employees are returning to work after the BCGEU strike so our communications may be delayed.

  • right hand side of survey (negative options) was mostly cut off

    greg548 asked 3 months ago

    Hi there, you have to scroll to the right using the scroll bar below to access all the options.

  • Does the City of Vernon actively support Eco-tourism?

    DavidJLilly asked 3 months ago

    Yes, the City of Vernon Climate Action team is offering some great programs to tourism related businesses with GreenStep and TOTA Biosphere to offer green business coaching. You can learn more at https://www.vernon.ca/business/sustainable-business-initiatives

Page last updated: 10 Dec 2025, 09:20 AM