Help shape the future of tourism in Greater Vernon
Thank you to everyone who participated in the Resident Perceptions of Tourism Survey. The results show that most residents recognize and appreciate the economic, cultural, and social benefits tourism brings to Greater Vernon. Participants also highlighted several opportunities to further strengthen how tourism supports the community.
Tourism Vernon partnered with Destination British Columbia to use their research framework to assess how residents perceive the tourism industry in Greater Vernon. As part of Tourism Vernon’s Five-Year Strategic Plan, this survey helps us understand how tourism impacts residents’ lives and where we can improve.
Your feedback directly supports one of our key goals: increasing community support for tourism. The insights collected help us better understand residents’ awareness, perceptions, and experiences with tourism across the region.
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Help shape the future of tourism in Greater Vernon
Thank you to everyone who participated in the Resident Perceptions of Tourism Survey. The results show that most residents recognize and appreciate the economic, cultural, and social benefits tourism brings to Greater Vernon. Participants also highlighted several opportunities to further strengthen how tourism supports the community.
Tourism Vernon partnered with Destination British Columbia to use their research framework to assess how residents perceive the tourism industry in Greater Vernon. As part of Tourism Vernon’s Five-Year Strategic Plan, this survey helps us understand how tourism impacts residents’ lives and where we can improve.
Your feedback directly supports one of our key goals: increasing community support for tourism. The insights collected help us better understand residents’ awareness, perceptions, and experiences with tourism across the region.
As part of Tourism Vernon’s Five-Year Strategic Plan, we are gathering feedback from residents like you to better understand how tourism impacts our community. Your input will help us work toward one of our key goals: increasing community support for tourism.
This survey is designed using a robust framework provided by Destination BC to measure how residents perceive the tourism industry in Greater Vernon. Through this partnership with Destination BC, Tourism Vernon will use these responses to guide future strategies and initiatives.
Who should participate? Residents of Vernon, the Regional District of the North Okanagan, and the District of Coldstream.
Survey details:
Time commitment: 15 minutes
Deadline: October 30, 2025 - Survey closes at midnight
Anonymity: All responses are completely anonymous and confidential.
At the end of the survey, you’ll have the option to enter for a chance to win a Tourism Vernon Glo-Box filled with local goodies worth $100!
Thank you for sharing your thoughts and helping us shape the future of tourism in our community.
